7 Tips For Improving Your Business Print Advertising In Minutes
Print advertising can be a huge strategy for your business to attract customers. If it isn’t done right it can be holding back new customers. Find out why
Are you thinking about launching a print advertising campaign?
Do you know how to make the most out of your print ads?
Even in the digital age, traditional advertisements such as print ads can do a lot of good for promoting a product or building your brand. Unfortunately, however, you may not get the results you’re looking for if you haven’t taken the time to optimize your print ads and ensure they’re up to snuff.
Luckily, we’re here for you. Below we’ll give you our top seven tips for improving your print advertising.
1. Master the Headline
The first step you can take to improve your print ads is to master the headline copy.
Headlines will be the first thing that a person will see when flipping through a magazine or newspaper, so you need to make sure your ad grabs someone’s attention right off the bat. However, be sure that your headline is also to-the-point and makes sense.
Generally, be sure that your headline is only 10 words long. Aim to be concise with your headline while also keeping things interesting.
A headline can be the thing that makes or breaks your ad so make sure that you give it the time and attention it deserves.
2. Make Your Print Advertising Readable
In addition to making sure your headlines are captivating, you also need to make sure the ad itself is easy to read. Having text in your ad that is in a hard-to-read font or that isn’t right for its background is a big mistake. You need to ensure that your ad copy is readable or else your audience may miss the entire point of the ad.
While it’s okay to get creative with typography and to let your ad stand out a little bit, make sure that it’s not too different. Remember that the point is for your readers to quickly and easily understand who you are, what you’re selling, and how to get in touch to buy your product.
3. Learn to Love White Space
Another big way that you can improve your print ads instantly is to ensure that there’s enough white space.
While your ad needs to have text and headlines on it, you also need to make sure that your ad isn’t too jampacked with content. Too much text can be overwhelming for someone who sees your ad and having too much clutter will decrease the likelihood that a person will read it at all.
Using white space to your advantage and ensuring that every word you place on your ad is important will make your ads more effective overall.
4. Include Impressive Visuals
Another thing you can do to maximize the effectiveness of your print ads is to ensure the visuals are top notch.
Bland graphics or ads that rely on text alone won’t do well and won’t attract enough attention. Be sure that you have high-quality photos or graphics that you use in your ads that show creativity and attract plenty of attention.
While the information in the ad is important, remember that you should pay special attention to the graphics as well. Graphics and visual imagery will do a great job of getting the attention of your audience and will also increase memorability.
5. Increase Ad Personalization
Personalization is another impactful way to make your print ads more effective. Ideally, they should be tweaked for whatever audience you’re targeting or for each publication your ads appear in.
Each publication will have a different audience, and if you’re not targeting your ad for the people who will actually see your ad, you may be missing out on a lot of business.
While there may be more opportunities for personalization with digital advertising, the truth is that you can do plenty of targeting with print ads as well. Personalizing your ads can be very beneficial and can help your ad campaign get better results.
6. Connect With Your Online Presence
Another way to make your print advertising exceptional is to make sure that you’ve integrated your ads with your online presence.
This works both ways. Your social media pages and URLs should be featured on some or all of your print ads. However, you should also add your print ads to your website or social media to share with your followers as well.
If you want your print ad readers to interact with your business online in some way, then make it easy for them. Make it clear in your print ad how they should get in touch with you online and exactly where they should go.
7. Make It Trackable
Another important way to improve the effectiveness of your print ads is to make them trackable.
While ad campaign tracking may seem like something you can only do with digital ads, the truth is that you can easily do it with print ads as well. You can do it by creating custom URLs, phone numbers, QR codes, or discount codes for each ad that you create or place in a specific publication.
By using custom URLs and tracking IDs, you’ll be able to easily see which ads have been most effective and exactly which ads have contributed to your business results.
Final Thoughts
If you want to make the most of your print advertising strategy you need to ensure that you’re doing everything you can to create great ads. By using the tips above you’ll have a much better time with your print ads and will ensure they’re helping move your business forward.
Looking for help with your online and offline advertising? Contact us today to learn more about what we can do for you
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